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Industrial design student Ben MacMahon had never heard of Visual Spatial Neglect until his mother suffered a stroke at just 51. Using his design knowledge and personal experience of rehabilitation treatments, Ben created a simple, cost-effective solution to help his mother navigate her new world. His design will help the two-thirds of all stroke patients who suffer from Visual Spatial​ Neglect, as well as the thousands of people who suffer​ from brain trauma every year. Ben MacMahon is a Brisbane-based industrial designer. He strongly believes in the power of good design to create positive experiences, help people and to elicit positive change.

After hearing a university lecturer refer to product design work as ‘just making sexy trash’, Ben decided that he was going to use his skills as a designer to do something that helped people rather than just end up in landfill somewhere.

In 2012 after his mother suffered a severe stroke, Ben began researching the acute effects of traumatic brain injury and treatment methods. He used this research to design a concept system for the treatment of visual neglect – a lesser known but incredibly pervasive condition afflicting many brain injury sufferers.

Ben MacMahon TEDx Speaker

Ben MacMahon
TEDx Speaker

Ben MacMahon is a Brisbane-based industrial designer. He strongly believes in the power of good design to create positive experiences, help people and to elicit positive change.Since its launch in 2015, the Flow Hive has inspired thousands of new beekeepers around the world with over 48,000 customers in over 139 countries, helping people to have a stronger connection with their environment.

Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect
Ben MacMahon Delivering His TEDx Talk About A Solution For Visual Spatial Neglect