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Industrial design student Ben MacMahon had never heard of Visual Spatial Neglect until his mother suffered a stroke at just 51. Using his design knowledge and personal experience of rehabilitation treatments, Ben created a simple, cost-effective solution to help his mother navigate her new world. His design will help the two-thirds of all stroke patients who suffer from Visual Spatial Neglect, as well as the thousands of people who suffer from brain trauma every year. Ben MacMahon is a Brisbane-based industrial designer. He strongly believes in the power of good design to create positive experiences, help people and to elicit positive change.
After hearing a university lecturer refer to product design work as ‘just making sexy trash’, Ben decided that he was going to use his skills as a designer to do something that helped people rather than just end up in landfill somewhere.
In 2012 after his mother suffered a severe stroke, Ben began researching the acute effects of traumatic brain injury and treatment methods. He used this research to design a concept system for the treatment of visual neglect – a lesser known but incredibly pervasive condition afflicting many brain injury sufferers.