Since 2012, I have been involved with TED and TEDx in various capacities. I have been a participant in audiences at events around the globe, served as an on-the-day volunteer, and presented my own TEDx Talk. Since 2015, I have been the Licensee, CEO, and Head of Speaker Coaching for TEDxBrisbane.
Being involved at multiple levels and in various capacities has taught me many things. These are the top 11 things I wish I knew before attending my first-ever TEDx event.
1. Ditch any preconceived notions
There is a world of difference between watching the (inspiring, funny, heart-wrenching, empowering) TED talks online and attending a TEDx in person. I often say that if watching TED Talks online is like watching fantastic music videos, then attending one of our TEDx events is like going to a rock show.
Speakers who bring their A-game are absolutely captivating. They take you on a journey into the world as they experience it, provided you come prepared to travel. You will laugh when they laugh, cry when they cry. You will feel the high of their highs and the low of their lows. If you have notions of coming to passively watch a series of talks being delivered, throw that out the window. Come prepared to be taken on a journey, but free of preconceptions about what that journey might entail.
And don’t expect to agree with everything you hear. TEDx is a platform for great ideas that will include challenging and confronting topics and inspire difficult conversations our community needs to have. The world has enough spectators. Come prepared to be a participant.
2. Don’t expect instant gratification
Attending a TEDx event can change your life. It changed mine. But it wasn’t instantaneous. It didn’t happen that day. Don’t come expecting that by 5 pm your new life plan will be in place (don’t laugh, I’ve heard people say it). It is far more likely that you will leave exhausted, with a complicated mix of emotions and experiencing what I call ‘TEDx brain whiplash’. Over the course of a TEDx line-up, you will likely be confronted by talks highlighting the best and worst of human attitudes and behaviours, the greatest good and the worst evil. You will see the heights to which human dedication and perseverance can rise, and the massive challenges that still confront humanity, waiting to be tackled. For some, the experience is overwhelming, and it can take a few days, weeks or even months to process it all and decide on a course of action.
3. Leave isolating modern social norms at home
Even the most extroverted of us have become conditioned to refrain from striking up a conversation with a total stranger in a coffee queue. We would certainly never walk up and ask someone (pragmatically or existentially) why they are here and how they are looking to change the world. Leave this societal conditioning at home before you set out because these are completely appropriate (even expected) behaviours at a TEDx event.
When you see someone alone, perhaps checking their phone (in earnest or because they are trying to hide their awkward aloneness), smile, walk over and strike up a conversation or else beckon them over with a welcoming wave. Time at TEDx is precious. The connections you make are invaluable. Don’t waste a minute being the wallflower or a digitally isolated modern human.
As a screaming introvert myself, I know this can sound confronting to some. But trust me. You will never find a more welcoming, supportive, values-aligned community of thinkers, doers and changemakers. If you are offered a spot in the room, it means people in the know decided you should be there. We need you.
Big tip: If you’re an introvert or a situational introvert, embrace the Advocate program with both hands — those who do regard it as an absolute game-changer for feeling welcome, skipping small talk, and making intentional, strategic connections that extend well beyond event day. TEDxBrisbane created the world-first Advocate Program, which is now being adopted by other events. Check whether your local event has one.
4. Download our app & setup your profile
And speaking of connections, whether you’re attending a cosy 100-person event, a boutique 300-person TEDx event or one with a crowd of over 1000, there will rarely be enough time to connect with everyone you want to. Chances are, within 30 seconds of meeting someone whom you suddenly discover might be a perfect partner in your plans to change the world, you are called back into formal talk sessions. Before they disappear into a sea of people, you need to be able to give them your contact details quickly or know how to reconnect. This scenario is just one of the reasons we set up an event app each year. If you receive an offer to become a participant (audience member) at TEDxBrisbane and purchase a ticket, we will send you details of how to access our exclusive app and set up your profile so you can engage before, during and beyond event day.
This is also an excellent way for people who feel more comfortable engaging online to reach out and build connections with people they feel aligned with, before needing to meet in person. TEDxBrisbane collaborated with our event app partner to create custom networking functionality that enables participants to seek intentional, strategic connections based on values, ideas, and areas of interest.
5. Embrace TEDx as a community, not an event
When I left home to attend my first TEDx event, I thought it was ‘just’ a single-day event. I could not have been more wrong. Beyond the in-person event, an amazing online presence makes each independent TEDx a potential 365-day community. It allows connections made on the day to continue, and it provides an opportunity to connect with people you missed that day, as well as with alumni from previous years.
Members of a specific TEDx community can follow one another’s progress and support one another’s endeavours. Like any community, you get back what you put in. Given the passionate, motivated, and dedicated people who form independent TEDx communities worldwide, this may be the most supportive and well-connected community you will ever be part of. Joining the community and engaging online in the lead-up to and beyond the in-person event ensures you can maximise the opportunity to meet and engage with as many of the fabulous humans in a curated TEDx audience as possible.
6. Be confident
Many TEDx communities use an application process to determine who can attend their events as participants (audience members). This system addresses several objectives, including managing the growing demand for limited places and ensuring a diverse participant base.
Importantly, it is often a reflection of calibre. With so many people seeking a place, spaces are highly coveted. Some communities turn away three or more people for every spot allocated. Organisers are pretty savvy in selecting participants, so if they awarded you a space, there was a good reason. When you are in that room, you can engage confidently with other participants and speakers. Your ideas, the contributions you have made to your chosen community to date, or the potential contributions you are poised to make have caught the attention of the organisers. You are in that room for a purpose.
7. Earn it
We all know TED’s famous historic tagline: Ideas worth spreading. In recent years, that tagline has transitioned to a new one that made me so happy, I literally danced in my lounge room — Ideas Change Everything.
I have learned that the people who benefit most from the TEDx experience are those who appreciate the opportunity they have been given. They understand that ideas can change everything, and that part of that involves the right people hearing them and building momentum through action.
They pay forward the opportunity they have been given, to be in that room, to hear the ideas from the stage, in Discovery Sessions and in conversations with other participants. They pay it forward by literally spreading the ideas they experience on the day throughout their own communities: through conversations, through social media, through actions. And they do it by taking action, whether that’s amplifying one or more of the ideas they heard on the day, or by fast-tracking and fuelling an idea of their own.
As one attendee put it to me so eloquently upon learning four people were turned away for every one person selected:
“I need to spread each of these ideas further and stronger than the other four people who could have been in my seat. That is how I earn it.”
8. Speakers are happy to discuss their ideas
Obviously, every speaker is a unique individual, but it has been my experience that TEDx speakers are very happy to discuss their talks, which they have likely been working on for months, and which reflect an idea they are truly passionate about. So don’t be shy about approaching them in between sessions, and definitely at the Intentional Connection Session (aka the After Party) — just be respectful and polite. (Please note speakers may not be keen to chat in the 30 minutes leading up to the delivery of their potentially once-in-a-lifetime TEDx talk or to talk about something they did 10 years ago, which has no relevance to the topic of their TED Talk.)
9. Don’t monopolise the speaker’s time
When a Speaker has inspired you, and you have summoned the (unnecessary) courage to approach them, it is all too easy to fall into an in-depth conversation, to the point that you cross an invisible line and become that person monopolising their time. I know because I have been that person. If you are lucky, you look around just in time to realise there are 20+ people circling you and the speaker, waiting for you to stop speaking long enough so they can jump into the conversation. If you aren’t lucky, you remain completely oblivious and will probably head home never knowing you were that person (but everyone else will).
Engage speakers enthusiastically and authentically, but be mindful that others may also want their time. (N.b.: I would like to apologise to the 20+ people waiting to speak to Paul Verhoeven at TEDxSouthBankWomen 2013. I hope I pulled out in time for you to soak up some of his genius for yourselves.)
A great tip if you are joining a group conversation with a speaker is to politely interject and ask whether they would like a drink. A young man did this very thing with me in 2014, returned promptly with a soft drink (for which I was incredibly grateful) and seamlessly became part of the group conversation. Well played.
10. The talks aren’t the best bit
People often look at me sceptically when I tell them that the talks aren’t the best bit about attending a TEDx event. Don’t get me wrong, the talks are outstanding, and nothing quite compares to the electricity in the room as you experience compelling oratory first-hand. Like the moment when you and the person sitting next to you are both holding your breath or wiping aside a tear at the same time.
But it is not just the talks. It is a day filled with the forging of meaningful connections with people who share a passion and dedication to making the world good. Not the sofa sitters of the world, but the people who make things happen.
11. Do not waste it
This last tip is probably the most important. And though I am loathed to come across all Dead Poets Society, carpe diem, seize the day evangelical, it must be said that if you have managed to secure a spot at a TEDx event, and hence an invitation to become part of that community, you have been given a chance to take a moment and rethink the world and your role in it. Do not waste it.
