SHANE CURREY: Everyone Can Be Creative
Shane Currey has a natural sense of curiosity – a craving to understand the meaning behind what brands stand for. His creative thinking and customer-focused approach helps brands determine what matters most to its constituents. Taking full advantage of his expertise in creative direction, brand strategy and design thinking, his focus is to help clients gain a deeper understanding of what customers truly value in a brand experience. As a creative collaborator he takes a co-design approach in building solutions by helping clients search for core brand drivers, understand differentiation and help them communicate in one single voice through a unifying idea. In addition to his client engagements, he sits on the Deloitte Global Creative Council and actively contribute to the creative culture of Australia.